Archive - Reeling and Dealing

Why no one is watching your movie trailer / videos on social media.

Views low? Wondering why other people's trailer videos perform better? Have you actually looked at your 1-minute view stats?

May 5 •

April 2025

Hello 👋 and AMA about film social media & marketing!

A quick intro to new followers and also to open up the conversation and find out what film people's biggest pain points are when it comes to marketing…

Apr 15 •

3:31

Why entertainment brands should pay attention to "group chat" on TikTok.

Creator-led, episodic series on social are the new binge TV. What can entertainment brands learn from this, to attract, and engage their own fan…

Apr 9 •

Rough Cuts #1 - Talking points from Movieland - 1/4/2025

A new regular round-up of innovations, campaigns and talking points shaking up the cinema and entertainment sector, with a focus on AI, social media…

Apr 1 •

March 2025

How to plan a social media content strategy for your film...

I work predominantly on independent and documentary releases and impact campaigns - often with a small marketing budget.

Mar 24 •

Hot dam! The 'Hundreds of Beavers' social strategy turned into $1,000,000!

I breakdown the strategy and tactics you can steal for your own film release...

Mar 17 •

What does a film marketing consultant do ?

My first Subsrack video post… let's call it an experiment 😅 Thought I'd shed some light on who I am and what I do, and if you have any questions about…

Mar 4 •

2:40

February 2025

Attention is the core value metric of social media 2025.

It's not about your follower count. It's not about your pretty visuals. It's about securing a greater market share of attention in a sea of noise.

Feb 4 •

January 2025

2025 is all about vertical, serialised short-form drama - made for mobile!🤳

The boom in 90-second episodic dramas, designed and shot for mobile-viewing is a major trend to watch in the entertainment and brand marketing sphere. A…

Jan 2 •

August 2024

Roundup: Film Social Media Content Ideas

Including: KNEECAP Irish lessons, horse memes, very demure, and reusing old trends to gnerate buzz!

Aug 23, 2024 •

July 2024

In conversation with... Kate Gerova

Mustard Studio's Strategic Creative Director on building and retaining cinema audiences, and changing audience habits

Jul 9, 2024 •

April 2024

Civil War's Marketing stirs up a fuss

A deep delve into A24's social media roll out for Alex Garland's latest + recent film marketing headlines

Apr 22, 2024 •

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